5 Music Videos Eg.11-15

Slow pace lip synching

Boyzone- No matter what

Pace-
the pace is slow , the editing matches this by having long shots however they so not get boring as there is a lot of shot variety.There are also some short takes when the chorus starts as there are parts where they all sing together not just individually.

 Fx-

Cross dissolve

there is some layering and cross dissolve transitions used.These are appropriate for the tone of the song being slow pace and gentle. They have also used fading from shot to shot this links with this genre well and fist very well with the calm effect of the video.

Direct connection with audience

Audience-
There is a direct connection with the audience. they look directly into the camera to build a relationship with the audience.they all look directly into camera lens to create a sense of building a personal relationship with the audience.

5 seconds of summer- out of my limit

performance footage

narrative / performance- 
the footage is performance footage for this boy band. all the video is them getting ready behind the scenes before there concert. This is very common in music vids and in band videos to link with the audience that they are normal people similar to one directions videos.

Shot variety

shot variety-
there is shot variety which fits with the pace of the song being fast. there is a lot of very different shot from different angles this makes it very realistic them behind the stage as we can see instruments and a live performance. The shot variety also does not just focus on the band.

Location- behind the scenes

location / mise en scene-
The location is behind the scenes at one of there gigs. A lot of boy bands do this to show that they are normal and can relate to there target audience . They also are wearing costumes such as shirts and jeans this is also very similar for other boy bands that have very similar images.

Little Mix - Change your life

Framing

 Framing-

there is a lot of clever framing in the video this is one example this has also intertexual references with the group as it is there tour this also sets the scene. This is also framed over her shoulder as she is writing in her diary. This is a very suttle way of setting the scene we could perhaps use something like this.

Star Treatment

Star Treatment:
There is no star treatment it is all balanced out very well. There is not one main leader of the group they all have equal parts in this video. They have also done a behind the scenes video this could also be to connect with the audience, since the song is called 'change your life' they are representing this very well. This is a way of connecting with the audience as it just shows they are normal and have normal lives.

lip synching

Lip synching-
There is lip synching but mainly at the chorus , in the video there is not much as it is telling a narrative.About them changing there lives. the lip synching is throughout but mainly at the chorus where it is genuine live performance.