Points on 5 music videos

Effects used

Imagine Dragons - In time 


FX: There has been effects added to the scenes to make the scene darker and appear in slow motion. They have used effects to slow down the weather and speed of video however this speeds up the clouds which is done very well and gives it a sense of being scary due to the world around him going faster and him going slower.

Locations

LOCATIONS AND MISE EN SCENE:
the locations used is all the same however this does not get boring as there is such a vast amount of shots from different sections. The effects also add to this to create the location more spooky. The mise en scene set also links with the theme of there being a vast amount of space there costumes also link with this of them being shabby , such as travellers.

pace of the walking slowed down.

PACE:
The pace of the shots are long to match the music and lyrics as the pace slow the shots tell the story slower. They have done this by slowing down the shots , by adding effects but this works as the title is ,in time which is almost like his thoughts.



London Grammar - strong 

Shaky shot

HOLDING SHOT STEADY:
The shots at the beginning are hand held and shaky i think this is done on purpose to create the documentary affect. In other places the shot is held steady which is appropriate for the shot. The video is also indie so it also works well with this theme and the bands look.

Close Up

SHOT VARIETY: The shot variety is broad however there is scope for more it often only has close ups when the singer lip synchs the rest is often mid shot or long shot. The shot variety is also slow so isn't that engaging but tells a story so this again works well.The shot variety could be more to make the video more interesting.

Lyrics and visuals matching

USING SOUND WITH IMAGES:
The sound and images match here as when the chorus begins and ends the same shots are shown about being strong and the father carrying his daughter. This also gives the meaning across to the audience through the narrative concept.

Kanye west - Gold digger

Layered effect and fade transition

FX: the effects that have been used alot are  the fading from shot to shot. At the beginning the idents have also all been done by effects and the titles opening the video. They have also used effects such as having too shots on the same shot when he is lip synching, which you can see in the screen shot below.They have also used layering such as in the screen shot to blend in each of scenes.

Male Gaze

MALE GAZE:  There is a lot of male gaze primly to attract both audiences , the song is attractive to the male audience due to the video being revealing and constantly about women and there bodies. The song however has kanye in it so it also makes it appealing to women and people who like this sort of music.

Performance footage directly to audience

PERFORMANCE/NARRATIVE?: There is performance footage but little narrative that is clear. It gives us a bigger picture of what is happening instead if following a constant narrative. we see little performance footage where kanye is singing directly to the audience in the screenshot however we have it direct to the camera.



dee lite- Groove is in the heart

Effects 

FX: The effects used are good as they link with the theme i chose this video to do as this has a lot of effects which i plan to do in my video. They have lot of back ground effects in bright colours to link with the theme of the video being quite retro. They have also used layering and have used key frames to make the shots spin and move differently to other videos. Other effects they have used are background effects that makes it looks like everyone is moving and different patterns.

Framing of the dj

 FRAMING SHOT: The shot framing in this shot i thought was good as you can see all the effects that match without seeing the guys face this also makes it a more visual for the audience as this shot works really well as the mise en scene and framing works really well.

Material used within vid

MATERIAL APPROPRIATE: the material and shots used are very appropriate as they are all dresses retro like 80s 90s , this has been a popular tune. The material used and mise en scene all link with the backgrounds and themes for this video. This screen shot is particularly good as it shows the material used within the vid and how appropriate it is for the genre dance aswell. shots like this are fast pace and fit.

Miley Cyrus - Wrecking ball

Sounds and visuals match at chorus 'wrecking ball'

SOUNDS AND VISUALS: the sounds and visuals match well especially at the chorus because it says wrecking ball and there literally is a wrecking ball. The other sounds and visuals that are shown are presented by performance footage.

Pace at beginning is slow

PACE: The pace at the beginning is slow before the beat drops. The beginning is lip synced this also caused a relationship as she looks directly into the camera. The pace picks up at the chorus when there is a wrecking ball these shots are slowed down but there are many of them these fit with the pace well as it is not a contrast as such. The pace at the end then slows down again to the pace we saw at the beginning this is to signify the ending.

Concept Narrative

PERFORMANCE/NARRATIVE: The narrative is concept because there is a wrecking ball there is a strong narrative for this reason because it is directly what we see and not leaving anything for us to imagine we see it how it is not the bigger picture.