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Welcome to my blog about a music video production for Atomic Kittens 'its ok'

Monday 21 October 2013

KH- Sample video Editing


 

Glow and Isloate effect
To signify the pop genre, we wanted our video to look light and bright, with bright colours. When experimenting with the enhance effects, we came across Islolate. This enhanced the bright colours in the shot, and dulled the neutral colours. It worked well on the fan shot and the ending shot with the writing on the mirror, as it made the pink and red stand out to the viewer.

Sped up ending shot
The ending shot was sped up by 200%, as it was a long shot so keeping it long would have disengaged the audience. The writing 'famous' signifies the theme, so we thought it would be best to enhance the shot wit the Islolate and Glow effect.


We applied the Glow effect to all the narrative shots, as it brightened the mise-en-scene which is the look that we wanted. It made the walls of the bathroom appear white rather than the dull purple that it is, and it made the characters clothing and accessories appear more vibrant. At the start when the 5 members all turn around, we used the Colorize effect which tinted the entire screen one colour. Each member was cast a different colour to differentiate between the different personalities, and to make the video more vibrant.


Final edit

This is the video after all the editing was complete. The video was 21 seconds in total.

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