Eg.9 S club 7 - Reach

ACT: S club 7

TRACK: Reach

YEAR: 2000

DIRECTOR: Cathy Dennis

GENRE: Pop

MAIN AUDIENCE: M 15-24; significant F 15-24 appeal

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 
There is again no direct link between lyrics and visuals , however over all there is a link as it is more symbolic meaning. They use hand movements and there mannerisms to link such as 'good friends there for each other' they pat each other on the back. 

Lip synching

GENRE CHARACTERISTICS: 
this video is very cheesy like pop videos of this time are. This makes it suitable for all ages. They also have typical genre characteristics such as them lip synching and having them singing directly into the camera to build relationship with the audience.

Rainbow bus

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:
there is a narrative concept, which is again symbolic however they are on a rainbow bus the lyrics link over all with the ending of the video. There is some performance but it is not realistic. 

LOOKING/MODE OF ADDRESS: 
They look directly into the camera. this is so they can build a relationship with the audience . However it is not often they do this as they are often looking and lip synching to others within the video , and the audience in the video.

AUDIENCE IN VID?:

Audience in vid

there is audience in the video of younger children , this is there target audience and young teens. This is very appropriate as this is there target audience .

SHOT VARIETY + NO. OF SETUPS: .
there is not much shot variety , the video seems old and very un realistic for its time , this could be because of the time it was made. The song however is suppose to be un realistic as it targeted at the younger years. There are a number of set ups but the takes are very long but moving this however does not fit with the pace , and when the shots need to be longer they are cut shorter such as the chorus is cut and this does not work well.

FX: They have used some special effects but not a lot of variety they have fades and a few transitions. Apart from that they have a small amount of layering which does work in some sections. They also when they are eating the sweets have effects on them to makes them shine and glow. 

Costume

LOCATION/S + MISE-EN-SCENE: 
they have used a few locations but all very unrealistic and in a studio we can tell this by the bus they have used which has no one driving it and is very un realistic in the setting . As wee do not see all the members of band we do not get to see there costume well they do not seem to match but to be wearing plain normal casual clothing.