ACT: JLSTRACK: Beat AgainYEAR: 2009DIRECTOR: Steve macGENRE: Pop / rand b
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| Dancing |
there is not a direct between visuals and lyrics because it is all performance footage there is not much narrative as they dance and and lip synch. there is a lot of dancing where they use movements which fit with the lyrics such as beat again they use there hands to show there heart beating.
PERFORMANCE STYLE:
there is a lot of performance footage however is is not very realistic as we cant see any instruments . i think it would be hard to achieve this as they are advanced dancers and it would be hard to learn the choreography . the shots are often still and static shots however there are some tracking shots.The steps in the chorus are frequently repeated as the audience can then relate to this.
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| Direct contact with audience |
LOOKING/MODE OF ADDRESS:
the band sing into the camera and look directly into the camera this is very typical for the boy band genre as it makes the audience feel involved and love them more. they do this on purpose to attract girls and invite all ages.
REPRESENTATIONS:
there are many representations within this video , such as all the boys being of different nationality we often only see white bands. They also are boys to represent the typical boy band stereo type.
PACE + ANY VARIATION OF PACE:
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| 2 shot |
the pace is slow but the shots change frequently , they also use a wide range of shots to make the video more interesting despite the slowish pace of the video. The video is also very smooth and consistent which is good.At the chorus the pace does pick up the shot however are still long takes this could be because of the performance footage used.
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| Transition at beginning |
FX: there is some special effects used such as the layering and the transitions . they have used transitions such as fading and cross dissolve at some parts. They have also used at the beginning a transition which is like a heat beat to fit with the song title and opens the song.
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| Costume |
LOCATION/S + MISE-EN-SCENE:
mise en scene costumes are all matching the same colour scheme to link the boy band together and to give them there own image as a group. The costume is chosen on purpose to also attract women as they are wearing baggy t shirts and low cut shirts and open shirts.the location is a studio there is only one set up as it is all filmed there as most of it is performance footage and lip synching.this is very common for boy bands from my previous research this is a common characteristic.
mise en scene costumes are all matching the same colour scheme to link the boy band together and to give them there own image as a group. The costume is chosen on purpose to also attract women as they are wearing baggy t shirts and low cut shirts and open shirts.the location is a studio there is only one set up as it is all filmed there as most of it is performance footage and lip synching.this is very common for boy bands from my previous research this is a common characteristic.
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