The track we have chosen to do is 'It's Ok' by Atomic Kitten. It's a pop song, and the lyrics talk about a break up, which we plan to reflect in our video. We plan to use a mixture of narrative and performance. The narrative part of the video involves a couple breaking up with flash backs to when they were happy and in love. The performance section will be the three members of the girl group lip syncing and doing some basic dancing. The couple will be wearing 3 different outfit to help show the difference between the flashbacks and the current day. Their outfits will be casual and will change with the different situation they are in, from a romantic dinner to walking the dog. The girl group will also be wearing a number of outfits as this is a common convention in girl group videos. These outfits will not be the same for every member but will differ in either style or colour, but they will be recognisably similar. You can see this concept portrayed in The Saturdays videos where they have individual colours for the different colours. We also wish to use The Spice Girls as inspiration on their image as they still have clear individualities and their personalities are still projected through what they are wearing. The couples location will be mainly set in a house, but also the countryside as this will create interesting shots, backgrounds and framing opportunities. The performance location will also be partly be in a rural setting but also a studio type setting with a plain background. Atomic Kitten have done this a number of times with a plain white or black backdrop.
Wednesday 12 March 2014
PP- New re pitch idea
The track we have chosen to do is 'It's Ok' by Atomic Kitten. It's a pop song, and the lyrics talk about a break up, which we plan to reflect in our video. We plan to use a mixture of narrative and performance. The narrative part of the video involves a couple breaking up with flash backs to when they were happy and in love. The performance section will be the three members of the girl group lip syncing and doing some basic dancing. The couple will be wearing 3 different outfit to help show the difference between the flashbacks and the current day. Their outfits will be casual and will change with the different situation they are in, from a romantic dinner to walking the dog. The girl group will also be wearing a number of outfits as this is a common convention in girl group videos. These outfits will not be the same for every member but will differ in either style or colour, but they will be recognisably similar. You can see this concept portrayed in The Saturdays videos where they have individual colours for the different colours. We also wish to use The Spice Girls as inspiration on their image as they still have clear individualities and their personalities are still projected through what they are wearing. The couples location will be mainly set in a house, but also the countryside as this will create interesting shots, backgrounds and framing opportunities. The performance location will also be partly be in a rural setting but also a studio type setting with a plain background. Atomic Kitten have done this a number of times with a plain white or black backdrop.
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