Welcome..

Welcome to my blog about a music video production for Atomic Kittens 'its ok'

Tuesday 12 November 2013

Eg.I hate this part right


ACT:  Pussycat dolls
TRACK: When i grow up
YEAR: 2008 october 
DIRECTOR: wayne hector
GENRE: r and b /pop
MAIN AUDIENCE: tween above 
relationship
RELATIONSHIP BETWEEN VISUALS + LYRICS:
the visuals do not match up to the lyrics all the way through. However there are some shots that have a over all meaning. such as them pointing into camera at the word you.  There is no direct relationship. The over all image of the video however reflects the song.

GENRE CHARACTERISTICS:
Costume
There are many genre characters such as the girls wearing outfits with similarities such as having there own colours. Another characteristics of this is the is the performance footage , there is a lot of performance footage and little narrative to the video this is a common convention of this genre as girls band use this to attract a wide audience. Another convention of this is the cheesiness of the band and there costume.

PERFORMANCE, NARRATIVE AND/OR CONCEPT:
There is little narrative within the video . The video is mostly performance footage this is very common within this genre. the genre is a girl band so we do expect this.


reference to the audience
PERFORMANCE STYLE:
there is a lot of performance footage. The style is very similar to there other videos. The choreography between all the the girls is the same in sequence and in time. They also reference the camera such as pointing into it and direct eye contact with the camera to build up the relationship with the audience.


Star treatment 

STAR TREATMENT:
There is a lot of start treatment mainly on nicole as she is the leader of the band. She is the only singer and the only person that lip syncs . this makes her have more star treatment than the rest. The camera does not often show the other girls singly or close up. As they are just dancers we do expect this.



Fast pace at chorus
PACE + ANY VARIATION OF PACE:
The pace is roughly the same throughout, as the beat is low and continues through the song. The chorus pace is slightly faster as it needs to be to fit with the snacing. The pace is slowed down after chorus where there is lip synching . However this then picks back up.


Slow motion 

FX:
There are a lot of effects used such as to slow down and freeze frame . Slow motion is used often in the performance and when they are shot singly appeal to male audience.

LOCATION/S + MISE-EN-SCENE:
The locations used look like a desert or deserted place.
it looks like america due to the cars and scenery and mise en scene used like the pin ball machine. The area also looks rural due to costumes and old cars. it also changes to a forest where we see wildlife. At the end thunder lightening and rain is used to create the atmosphere. There is also a scene with a river there a number of set ups.
Desert 


























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