Eg 5. Titanium- David Guetta

ACT: David Guetta

TRACK: Titanium

YEAR: 2011

Links with chorus.

DIRECTOR: David Guetta

GENRE: Urban Dance

MAIN AUDIENCE:15-24 

LYRICS

Speeding up when chorus begins

RELATIONSHIP BETWEEN VISUALS + LYRICS: There is not a direct connection as it is telling the story however at the chorus there is , as it says i am titanium it shows the boy running and acting like he has power and invincible which link with the deeper meaning of the lyrics. The actions are symbolic rather than actually what the lyric says. There is no direct singer in the video as there is a strong narrative.

GENRE CHARACTERISTICS: as this is a dance genre it is likely to have short shots and a wide variety as it also very new this also helps with this. The rhythm of the song is fast so the shots need to keep to this which is common within this genre. The material shot is also very appropriate to the genre , as songs like this often have a narrative and little performance footage as it is dane music and there would be little performance footage to shoot.

PERFORMANCE, NARRATIVE AND/OR CONCEPT: The whole of this video is narrative , as it dance genre we often expect this. The video tells a story of the boy with super natural powers not understanding what has happened to him. There is however no performance footage at all through this.

Pov shot

PERFORMANCE STYLE: There is no lypsynching in this video. As there is no performance. there is a lot of shot variation and angles.

LINEAR, CLOSED NARRATIVE?: the narrative is linear as it tells the story throughout. It is a closed narrative as we can follow what is happening. This restricts audience as it does not suit multiple audience as the narrative is closed we know what will happen. However the video ends with an open narrative which is very common for this genre.

LOOKING/MODE OF ADDRESS: There is no reference to them looking directly into the camera because we are watching the narrative this does not work. The lyrics tell the story of the boy so if he looked into camera this would not work and make it cheesy.

Shots like this used to single him out.

STAR TREATMENT: There is no singer singled out but the boy who the song about is singled out as the star as the video is from his point of view it makes the audience feel more involved like we are him running away. Nearly all the shots have him in it apart from some which build up the tension of him running away. These shots are used to single him out.

PACE + ANY VARIATION OF PACE: The pace of the vid is fast , the variation changes from mid to fast and builds up at chorus this works well in the video because as it hits the chorus something big happens which also builds the tension within the story and makes us feel like we are there, however as it is dance music this also helps build this up. The takes are short but alot of them which is put together with long shots and different angles to keep viewers hocked. there is also faster paced editing at the chorus.There is a change in style at the chorus and build up as shots get shorter and there are more.

LOCATION/S + MISE-EN-SCENE: 

Framing david guetta in background

Background mis en scene.

There is alot of shot variation at different locations , first the school , the mis en scene has been set very well for this as it looks like the school has been wrecked and destroyed however when we get into the video we find out it was him not him being the victim which are our first thoughts. these are very important for exposition as it first sets out what has happened to him. We can however tell it is also an american school due to the mis en scene such as the lockers and waste , teachers and police outside. There has also been a very clever framing part where David guetta is framed on the wall, this has been done very suttle but works very well in the video.Effects have been added to make him faster on his bike and make him
invincible character he pursues. The next location we see is him riding home where everything seems normal , however the whole time he is in his own world and it seems like everything is normal to him things such as the him riding and normal things in the background have been framed very well to create mundaerealism very well. His house and his costume has also been done to show that he is just a normal teen , which we wouldnt expect this from as it seems very un realistic in real life but in the video is very believable.

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