Narrative Idea
The main narrative for the video is The Pussycat Dolls revisiting their childhood and when they wished to be famous. We plan to cut between them in the same locations but younger and as adults. As the younger version of themselves they will be trying on clothes that stereotypically make them look famous. Their age will be anchored through their clothes and the mise-en-scene around them. As the older version they will see billboards, magazines and other kinds of media of them now famous. They then get to the performance section where they have a dance break. Lip syncing is only shown through the older versions of themselves.
Mise-en-scene
To help anchor their fame we are going to use a limo type car for them to step out of. Boy band posters and young girl mise-en-scene such as dolls and flowery things will be shown in the bedroom.
Target Audience
Our primary target audience is 12-24 year olds. Our secondary target audience will be the tween audience.
Costumes
Before the group begin to try on the fancy clothed, they will be wearing casual, plain clothes which young girls tend o wear, such as bright tops with pictures printed on them. The clothes they try on will be too big for them, to signify their age, and they will also be different to the current trend, to signify the ellipsis. During the performance and other footage, the costumes will be current and modern. The dresses will be sparkly and 'fancy' and will need to be tight and revealing to attract and engage a male audience, The dresses will be different styles yet similar and the characters will each have a signature colour when they are young and old. As well as the dresses they will wear high heels for the performance section. During the narrative, they will be wearing shoes that too big for them, to again signify their young age.
Locations
There will be four locations throughout the whole of the video, The first one will be a typical young girls/teenagers bedroom, with posters on the walls and typical mise-en-scene. The majority of the shots from the younger years will take place here. The next location will be a bathroom with a large mirror. There will be shots of both the younger girls and then them as they are older, looking into the mirror. The next lovations is for the travelling section, and this would take place possibly in Leeds. The last location will be just a plain brick wall for all the dancing and performance shots., as it is simples yet effective, and is a common convention in music videos to give it an urban edge.
Mise-en-scene
To help anchor their fame we are going to use a limo type car for them to step out of. Boy band posters and young girl mise-en-scene such as dolls and flowery things will be shown in the bedroom.
Target Audience
Our primary target audience is 12-24 year olds. Our secondary target audience will be the tween audience.
Costumes
Before the group begin to try on the fancy clothed, they will be wearing casual, plain clothes which young girls tend o wear, such as bright tops with pictures printed on them. The clothes they try on will be too big for them, to signify their age, and they will also be different to the current trend, to signify the ellipsis. During the performance and other footage, the costumes will be current and modern. The dresses will be sparkly and 'fancy' and will need to be tight and revealing to attract and engage a male audience, The dresses will be different styles yet similar and the characters will each have a signature colour when they are young and old. As well as the dresses they will wear high heels for the performance section. During the narrative, they will be wearing shoes that too big for them, to again signify their young age.
Locations
There will be four locations throughout the whole of the video, The first one will be a typical young girls/teenagers bedroom, with posters on the walls and typical mise-en-scene. The majority of the shots from the younger years will take place here. The next location will be a bathroom with a large mirror. There will be shots of both the younger girls and then them as they are older, looking into the mirror. The next lovations is for the travelling section, and this would take place possibly in Leeds. The last location will be just a plain brick wall for all the dancing and performance shots., as it is simples yet effective, and is a common convention in music videos to give it an urban edge.
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