Eg1. Burn Ellie Golding

ACT:  Ellie Goulding

TRACK: Burn

YEAR: 2013

DIRECTOR: Greg Kurstin and Ryan Tedder

GENRE:  Pop/ chart

MAIN AUDIENCE: teens and possibly above people who follow chart music.

LYRICS

Performance footage (lip synching)

RELATIONSHIP BETWEEN VISUALS + LYRICS: there is no direct link between lyrics and visuals.we get the singer delivering the words . Some however are symbolic over all the video.

PERFORMANCE, NARRATIVE AND/OR CONCEPT: the performance is both a balance of both narrative and performance. However it is mainly performance footage. As ellie goulding delivers the video herself this is usually common in chart music as it makes the singer more popular and recognisable (popular)

Dancing

PERFORMANCE STYLE: There is a lot of lip synching in the video. There is a moving camera which follows her throughout video at different angles when she directly sings into camera. to Create a bond with audience.However she is the character in the narrative and the video is about her. It does look like a general performance however some parts looks very unrealistic such as run way. Close ups however look very realistic.There are no instruments used this also makes it unrealistic.There however is dancing which looks

realistic as she is with friends and gives the feeling they are just messing about which i think is what the video is about being free. The dancing however is not advanced i do think amateurs could achieve this.

Narrative

LINEAR, CLOSED NARRATIVE?: There is narrative but it is open to what we think the video is about , as it has possible endings and meanings to what the narrative is. There is little narrative but what is there is about ellie herself and her friends as she plays the character she talks about in the video this is very different to the other videos i have looked at.

Building relationship with audience

LOOKING/MODE OF ADDRESS: Only the singer looks directly into the camera. this also creates the star treatment as it makes her the star of the piece as the video narrative also stars her this works well. She also creates a direct connection with the audience by singing and looking directly into camera lens. The shots also come back to her every time which shows significantly she is the star of the video. There however is no audience in the vid we can relate to but ellie builds this up through the camera and building a connection and relationship to draw us in.

PACE + ANY VARIATION OF PACE: The pace of the video is also fast so the shot pace and editing is also fast due to this. this means that with the rhythm the shots change which also makes it more exciting for the audience to watch. There is a pattern when the song builds up so do the shots from before when the takes were longer to them cut down to be seconds long. The lip syncing parts however contain the most long take shots.

Red effect

FX: There are lots of effects used such as effects put on top to create more of a music video genre. There has been things such as transitions used from to shot to shot to blend them and shots that change with other effects such as fading at the end. Other effects have been added such as colours red and other colours to make it brighter and more effective. Some shots also have been slowed down to fit with the pace.

Ellies logo

LOCATION/S + MISE-EN-SCENE: locations such as a run way , woods and the outdoors have been used to symbolise teens life which works very well at who her audience is aimed at. The mis en scene is created by lights which also links with the chorus burn this looks very good at the end also. This has been very cleverly done as it is her logo for her name , so there is a lot of intertexuality with this. The costumes chosen have been chosen to also represent teens , due to them being fashionable and almost festival. The choses of location used have also been done well to show the idea of been care free as a teen ager which is the message from the video coming across,

Other Information